#5 Build An Email List & Offer Value. Hopefully, you’re already building an email list on your website. Not only will this get potential customers back to your website, but these people may also share your content on social media, expanding your reach. You can maximize this even further by running email competitions as part of your content and exclusive incentives for subscribers to share content in return for winning prizes or special one off 'email only' prizes. Just as your content is unique on different platforms, so should your email, so think about the original content you can include in email too.