Return to site

7 SEO Tips For Content Creators

Use These Easy To Implement Tips To Help Get Found

SEO is so often overlooked when it comes to content creators.  Your content gets indexed in more places than you realise and to keep your unique visitors interested, content discovery is an important part of any social media content creators arsenal.  Here are our top 7 tips to start using SEO more regularly in your content and get found in more places.
#1 Use The Target Keyword In Your Title

The Title of your blog post really needs to use the targeted keyword phrase. When displayed on your site, it should use the H1 HTML tag which signals to Google that the words in that tag are very important.

Use no more than 60 characters in your title so it will display fully — otherwise, Google will truncate it.

#2 Use Your Target Keyword In Your Content

While this may sound obvious, it’s an area that’s easy to miss or overlook (or downright misunderstand). Your targeted keyword phrase needs to show up in the content of your article  if you want it to rank well within search engines.

Search Engines used to note how often a keyword appeared within content as compared to the total amount of text (keyword ratio), but that was easily manipulated and is no longer relevant. In fact, stuffing too many keywords into the content can hurt your ranking.

Instead, simply make sure that your targeted keyword is the focus of your content and therefore easily worked into the text quite naturally.

#3 Write For Humans, Not Search Engines

First and foremost, it’s important to stress the need to focus on writing for humans. Everything that you do needs to be valuable and useful for real people. Make it interesting, helpful and shareworthy.

But, once you’ve written an article that you know your audience will enjoy and appreciate, take time to make sure that search engines will appreciate it equally. That’s what the remainder of these SEO tips are designed to help you with.

#4 Do Not Force Keywords

If the keyword isn’t related to the topic of the article, if there’s no contextual relationship, don’t try to force it. While it may be tempting to see old content that’s performing well and try to add other keywords to it, it won’t work.

Instead, create new content that is focused on the topic at hand. And as we mentioned before, make everything read and flow as naturally as possible. Make all of your tags and descriptions appropriate and accurate, and only use that targeted keyword if it actually makes sense.

#5 Link To Other Pages And Blog Posts

Throughout your content, make sure that you’re inserting links to related pages and blog posts that you’ve written. Your readers will appreciate the additional avenues of information, and search engines will appreciate the additional context.

When creating those internal links though, use identifying text, not the linked title, as your anchor text, as it will occur more naturally. Anchor text is simply whatever text is linked and clickable.

For instance, I might type, “Not only is it important to research keywords, but also to keep a growing list of targeted keywords and be able to monitor their search volume and competitive insights over time, which Brainstorm It! allows you to do.” And that would be instead of, “If you want to monitor the search volume of keywords, along with competitive insights, over time, read “SBI! for WordPress Advice: What Is Brainstorm It! and Why Do I Need It?

Both versions could easily contain links to the same resource, but are implemented differently. The first is more natural, and therefore preferred by Google.

#6 Link To External Resources

Always try to include at least one link to an external website for more information or as a resource.  You can use a variety of tools for finding the best external sites, like Buzzsumo, or actually just google itself.

It should be easy to find one that’s not a competitor and that provides valuable, additional information. Ideally, the text that you use to link to that external site should use your targeted keyword phrase.

For instance, at the beginning of the post, I might have included a link to “What is Search Engine Optimization (SEO)?” as a reference point for those just getting started in learning about SEO.

#7 Use Your Target Keyword In Image Tags

One of the great recommendations when publishing blog posts is to add one or more images. The images help to improve the presentation of your content when shared to social, help communicate aspects of your topic, and help to break up long text posts. Each time you use an image, the image’s filename should use your target keyword phrase. Spend a few minutes to craft great ALT and TITLE tags for that image that also include your keyword.

Hopefully you've found this useful - if you have feel free to share with your friends and followers. - Brands & Agencies Create Better With Social Talent

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly