I've worked with lots of very (and not so very) creative people over the years and one thing they've always told me is keeping record of the ideas you have. As quickly as creativity can come to you, it can disappear equally as fast. Keep a notebook and pencil next to your bed and jot down ideas you have before they're gone forever!
Next, look at some note logging tools such as evernote, trello or even google docs, transfer these ideas into one sheet and keep referring and going back to them over and over always adding additional ideas to the mixture.
Get as close as you can to outline the actual post content, who will be involved, what might happen, what that post might lead to, how to tell the story across different platforms and generate the best content.
If you get time add image references to the ideas too so you can easily track back to ideas to think about the best way to execute them.
Working in social media for a long time has given me a lot of exposure to a whole container load of social media content ideas, across many different platforms (some that have come and gone over the past few years) even platforms like friends reunited and myspace.
Its such a good idea to keep hold of these ideas even the most crazy initial sounding ideas can be developed and adjusted later on (turned up or turned down) but if you don't have them, you can't expect to build on or around them in any way.
Why would they find this interesting/useful/entertaining?
Inspiration for the idea, what you were thinking about before this idea came about?
That Key Line:
What is the one sentence that explains the idea very simply. The best ideas usually can be explained in a sentence, just a one liner that covers the idea generally.
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